Problem:
COVID-19 hits, lockdown and hotel has the lowest occupancy level post-COVID.

Solution:
Building on the brand platform “STARCATION,” initiative we developed a captivating series of engaging short social posts and digital banners to showcase everything The Star has to offer. From exquisite fine dining experiences to luxurious Starcation packages, our content highlights the unique and vibrant atmosphere that makes The Star a premier destination. Each film captures the essence of indulgence and entertainment, inviting viewers to immerse themselves in the ultimate adult getaway. With stunning visuals and compelling storytelling, we aimed to elevate the brand and inspire audiences to explore all the exciting experiences available at The Star.

Results:
The Starcation campaign was a comprehensive initiative that utilized 17 seasons and featured 15 creative concepts, resulting in over 70 delivered assets per season across social and digital platforms. This extensive strategy not only showcased the luxurious offerings of The Star but also played a pivotal role in driving engagement and excitement. The campaign’s effectiveness is reflected in the impressive 97% hotel occupancy rate achieved, demonstrating its success in attracting guests and positioning The Star as a top choice for memorable getaways.